HC Cowboy Ministries — Pastor Joseph Holmes
Faith Gear and Bible Teaching for Those Who Ride
Study guides, books, and Western apparel from Pastor Joseph Holmes, made for life on the ranch, the rodeo circuit, and the road.
What We Carry
Books, Study Guides, and Western Apparel Built on Real Faith
Every item in this store comes from the same place — pastoral teaching grounded in scripture, shaped for the ranching and rodeo life. No generic slogans. No mass-market filler.
Books & Study Guides
Written by Pastor Holmes for working believers who study on the tailgate, around the campfire, or at the kitchen table after a long day. Plainspoken theology with real ranch-country application.
Browse books →The Concealed & Revealed Series
A Bible study series built for cowboy church settings and small groups. Each volume goes deeper into scripture than a Sunday-morning bulletin study — suited for groups that want real meat from the Word.
See the series →Western Faith Apparel
Gear that carries the brand with you — shirts, hats, and accessories built for cowboys, cowgirls, and ranch families who wear their faith the same way they work: without apology.
Browse apparel →
The Word goes with you
wherever the work takes you.
The Ministry Behind the Store
Pastor-Written. Ranch-Country Born.
Riding for the Brand Co. is the publishing and apparel arm of HC Cowboy Ministries, led by Pastor Rev. Joseph Holmes. Everything sold here comes out of real pastoral work — the kind done at rodeos, feedlots, and church gatherings where folks wear boots to the pew.
Pastor Holmes writes from the saddle, so to speak. His books and study guides are shaped by the same conversations he has with cowboys, ranchers, and rodeo families who want their faith to hold up under hard use — not just on Sunday morning.
This store exists because good teaching should travel. Whether you ride every day or just carry the Western life in your bones, this is a store that speaks your language.
Bible Study Series
Concealed and Revealed
Scripture holds things hidden in plain sight. This series is built to open them up — for cowboy churches, small groups, and anyone who wants to go deeper than the surface of the Word.
Written by Pastor Joseph Holmes from years of teaching in cowboy-country settings, the Concealed and Revealed volumes are designed for group study — with enough depth to hold a serious discussion and enough plainspokenness to stay accessible around any table.
Explore the SeriesFor Cowboy Churches & Small Groups
Church & Group Packs
Built for Real Study
If you lead a cowboy church, a ranch fellowship, or a small group that meets around something other than folding banquet tables and projector screens — these packs are for you.
Pastor Holmes designed the Church and Group Packs with the working pastor in mind: enough material to lead a serious multi-week study, accessible enough that any elder or group leader can run it, and priced for congregations that operate on a donation plate, not a program budget.
The packs include study guides from the Concealed and Revealed series and supporting materials for group discussion. If you have questions about ordering for a larger group, reach out directly.
Good teaching should be available to every congregation — whether it meets in a cathedral or a barn.
HC Cowboy Ministries — serving ranch-country believers
Ready to Carry the Brand?
Whether you are outfitting yourself, leading a small group, or stocking a cowboy church — Pastor Joseph Holmes has the books and gear that fit your way of life.